The coin aims to implement a blockchain which is optimized specifically for the use case of transferring assets such as tokens from one holder to another.
To avoid centralized ASIC mining of RavenCoin Ravencoin the developers created a new algorithm, x16r. What makes this algorithm unique is the order of the 16 hashing algorithms is constantly changed based on the hash of the previous block.
This randomness of hashing algorithms makes it reasonably resistant to ASIC development. The developers have stated they are committed to keeping it ASIC free and can easily alter the algorithm if an ASIC is developed.