Overstock.com has been investing time and developers to contribute to the project, and even mining the token.
RVN is project in development with a dedicated community. In the next phase it will have a native asset layer built into the protocol to allow people to easily tokenize any asset that can be transferred between parties. In principle one can tokenize anything, but a main focus and functionality will be the ability to tokenize securities, as the protocol will also be able to pay out dividends. Ravencoin are also going to be implementing RSK (rootstock) to allow RVN to perform functions that ETH does.
Some advantages Ravencoin will have to token issuers over Ethereum:
* will allow dividends
* will allow messaging
* Ravencoin plans to integrate RSK
ASIC resistance and a wider and more fair distribution is another advantage of Ravencoin. By this time period in Bitcoin's history the coin had less than a dozen miners - RVN has thousands. Ravencoin is one of the most widely distributed coins - if not THE most.